Thirty years ago, Kovalam was a hippy idyll: a picture perfect tropical beach; a traditional fishing village providing fresh fish, fruits and toddy (coconut beer). Today this tiny beach is the focus of a multi-million dollar business, drawing thousands of tourists for a week dose of ozone, UV and a refreshing Indian Experience. Kovalam was brought to the public eye by the Maharaja of Travancore. Over the past three decades, the place has been well developed, and now figures prominently on the world tourism map. Kovalam is just 16 kms away from Trivandrum.Today Kovalam beach is known as the "Paradise of the South".

Its scenic beauty and serenity is supplemented by the availability of excellent accommodation . There are a lot of restaurants which provide western style food as well as Indian, which is delicious. The grilled seafood items such as lobster, king prawns and kalamari are got fresh from the sea at Kovalam. Ayurvedic massage parlours, yoga centers and water sport facilities, makes Kovalam a popular haven for tourists from all over the globe.